Direction
The most expensive sentence in engineering: “we'll fix it in the next phase.”
Every phase gate multiplies the cost of a correction. The cheapest moment to challenge an assumption is always now.
Insights
Notes from the field.
Short reflections on technology, markets and industrial work — written when a pattern repeats often enough to be worth naming.
Markets
A technology looking for a problem is a trajectory without a destination.
Deep-tech ventures rarely fail on physics. They fail on the distance between what the technology can do and what a customer will pay for.
Knowledge
Your company's memory is shorter than your products' lifetime.
When the engineer who knows why a design decision was made leaves, the rationale leaves with them. Industrial memory is infrastructure, not archive.
Failure
Failure is tuition, not waste — if you attend the lesson.
Organisations that punish failure don't get fewer failures. They get better-hidden ones, discovered later, at higher cost.
“Writing is how experience becomes transferable.”