Independent technology & business advisory
I help deep-tech founders and industrial companies understand their customers, focus product direction and build a credible path from technical possibility to commercial traction.
Independent advisory led by Salvatore De Benedictis, engineer, manager and deep-tech entrepreneur.
The problem
Technology-led companies rarely fail because they lack ideas.
They struggle when technical possibilities, customer needs and commercial priorities are not aligned.
I work at that intersection — connecting engineering, customer evidence, product decisions and market strategy.
“The earlier you challenge an assumption, the less expensive it can be to change direction.”
Services
Each one is a short, focused engagement you can begin on its own. You work directly with me — nobody is layered between the question and the answer.
Understand who has the problem, how they currently solve it and whether the proposed solution creates enough value to justify action.
Start a customer discovery sprint →Translate customer evidence into clearer product priorities, technical choices and development decisions.
Validate a product direction →Identify where a technology can create value, which markets to approach and how to build a credible commercial path.
Explore a market opportunity →Capture and structure the knowledge that makes engineering organisations effective, so that critical decisions, requirements, lessons and solutions do not disappear when people, projects or priorities change.
Discuss a challenge →Who I work with
Founders and industrial companies arrive from opposite directions: one has technology and needs customers, the other has customers and needs a new market. The work is the same — evidence before commitment.
Customer Discovery, Customer Validation and early go-to-market support for deep-tech and technology-driven startups.
Independent support for companies evaluating new markets, new products and new applications for existing technology.
Approach
Clarify the decision, uncertainty or commercial question.
Engage with customers, users and stakeholders to test assumptions.
Assess problem, value proposition, product priorities and commercial fit.
Translate evidence into a practical roadmap, pipeline and next actions.
The founder
Trajectory Advisory is led by Salvatore De Benedictis, an engineer, manager and deep-tech entrepreneur. My experience spans aerospace structures, industrialisation, electromagnetic actuation, thermochemical energy systems, B2B technology validation and the translation of complex technical capabilities into practical business opportunities.
“Experience is not only knowing what works. It is recognising when it no longer does.”
Tell me where the direction is uncertain.
